Services
Helping your brand adapt and evolve is at the core of what we do. In all things, we strive to achieve lasting success – both for ourselves and for your brand.
WNY Media House works with you to determine the most strategic way to market your company or non-profit organization. We can conceptualize the best marketing plan and negotiate the best contracts with regional media.
"I have seen great businesses fail or desperately struggle to compete with big-box retailers. Alone, they simply cannot find lasting success. Much like raising a child successfully to adulthood, it takes a village to build a brand, promote a service and introduce the value of a business to potential clients. Advertising and marketing is that village and an essential component in making your business successful. You cannot afford to exclude advertising from your business plan. I would welcome the opportunity to meet with you and show you how we can formulate a marketing plan that fits your needs."
Lisa Napier
Media Buying
The main service we provide is media planning and buying. With a personalized, hands-on approach, we ensure your plans are flawlessly and efficiently executed into powerful results. We create specific media plans for each client and adjust campaigns to identify the best-performing channels.
We work with you to identify the right channel mix to ensure every media dollar is spent on the best source and at the right price. WNY Media House will negotiate, purchase, and monitor the best placement for your advertising campaign on the following platforms:
- TV: commercial copywriting, production, airtime purchasing and monitoring
- Radio: commercial copywriting, ad planning, airtime purchasing, and hiring voice talent
- Online: banner ads for web, mobile devices, and social media
- Programmatic: streaming ads on your favorite platform
- Print: advertisements in newspapers, magazines, and professional journals
- Direct Mail: flyers and letters targeted to select audiences
- Out of Home: billboards, posters, bus wraps, airport advertising and more
Strategic Media Buying Services
WNY Media House has a time-tested strategy to provide the highest quality, most cost-effective advertising available. We are uniquely positioned to give your small organization the best chance it has to succeed through media outreach, strategic marketing and event planning.
- Identify best performing media platforms
- Negotiate media prices and placement
- Plan, buy and monitor campaign for effectiveness
Public Relations
- Create and disseminate press releases and media advisories
- Promote special events through social media
- Coordinate focus groups to gain value feedback on your products and services
Event Marketing
- Launch your product
- Create and highlight awards ceremony
- Plan and promote seminars
- Market your charity dinner or other event
Website Development
- Get your business up to speed with a contemporary mobile responsive and branded website
- Create concise messaging on your website and through social media
- Be found in the search engines through optimization and online advertising.
Graphic Design
- Enhance your messaging captivating graphic design
- Strengthen your brand with a consistent visual identity; business cards, letterhead and envelopes
- Create brochures, flyers and signage